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| | | | Introducing Rust-Oleum® Specialty Color Shift | |  Introducing Rust-Oleum® Specialty Color Shift
Vernon Hills, IL - New Rust-Oleum® Specialty Color Shift, an innovative spray paint that shifts the color of painted objects depending on the viewing angle, was developed to offer limitless opportunities for customization and self-expression. Today’s discriminating consumers are demanding the ability to customize and personalize the items they purchase – from cell phones to home accessories. Rust-Oleum Color Shift provides and opportunity to upcycle the things they already own to express their unique personality and style.
Color Shift contains advanced light interference pigments that change color depending on the light source, so painted objects display not one color - but a rainbow of rich colors, like blues, greens and purples. It can be applied to any surface – wood, metal, even plastic – and is durable enough for both indoor and outdoor use, so do-it-yourselfers have the power to transform any object they desire.
“Color Shift gives consumers the opportunity to go beyond selecting their favorite color to creating the ultimate custom effect,” said Jenny Thavenet, Assistant Brand Manager for Rust-Oleum® Specialty Paints. “It gives them the power to personalize their belongings like never before and create one-of-a-kind objects that makes them stand out from the crowd.”
Color Shift can be used on any surface – even hard-to-paint surfaces like plastic – so it’s perfect for personalizing video game consoles, bicycles, bike helmets, skateboards, cell phone covers, computers and more. It makes it easy for auto enthusiasts to customize accessories on cars, trucks, motorcycles and ATVs to give them a one-of-a-kind look. And, it gives do-it-yourselfers the freedom to transform ordinary items in and around the house into truly unique home décor.
Color Shift works best when applied over a black primer or base coat. The more coats you apply, the more dramatic the effect. And, the any-angle comfort tip spray reduces finger fatigue to make project completion faster and easier.
Color Shift is available in two colors – Galaxy Blue and Gamma Green – at automotive, discount, home centers and hardware stores nationwide.
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